This is where things get interesting. As we continue to discover and refine prospects, both from research and campaigns, they’re added to the growing bespoke database where automatic lead scoring is applied. When the score is high enough, they’re passed on as warm MQLs to your team; otherwise, they’ll stay ‘in the hopper’ for a bit longer, being served more content and messaging until they’re at the stage to start a conversation or make a sale.
Discover the stories behind the stats.