Outsourcing vs. insourcing: making informed decisions for a continuous flow of engaged sales leads – Emberson Synergy


Brand Awareness & Communications
19 June 2023

Outsourcing vs. insourcing: making informed decisions for a continuous flow of engaged sales leads

As an Account Director at Emberson LeadGen, I understand the challenges faced by sales and marketing directors, business development managers and the ‘C’ Suite when it comes to creating a continuous flow of engaged sales leads for technology businesses. Today, I want to explore the options of insourcing and outsourcing your lead generation campaign, helping you make an informed decision that will drive your business forward… with sales pipeline confidence.

When it comes to insourcing, you have the advantage of maintaining full control over the lead generation process. By utilising your existing internal resources and expertise, you can ensure that every aspect of the campaign aligns perfectly with your company’s goals and values. However, it’s essential to consider the associated costs. You’ll need to allocate dedicated staff members, provide them with proper training, and invest in technology infrastructure such as lead management software, CRM tools, and marketing automation systems. Furthermore, acquiring accurate prospect data and implementing effective targeting strategies will require additional investments in market research and segmentation. While insourcing offers control, it also demands substantial management and upfront and ongoing expenses.

On the other hand, outsourcing your lead generation campaign offers an enticing alternative. By partnering with a specialised lead generation agency like Emberson LeadGen, you gain access to our expertise for every skill needed for an effective campaign, when you need it. We understand the intricacies of generating high-quality leads for technology businesses, and our track record speaks for itself. By selecting the right sales enablement partner, you can tap into their specialised tools and strategies, benefiting from their experience in executing successful lead generation campaigns. When it comes to costs, outsourcing offers a predictable monthly cost structure, eliminating the need for extensive internal resources and fluctuations. It allows for scalability and flexibility when you need it, ensuring your campaign can adapt to changing market conditions and demands.

At Emberson LeadGen, we are dedicated to providing you with a seamless lead generation experience. We handle everything from campaign planning to content creation, in depth lead research, lead nurturing, and performance tracking. Our focus is on delivering high-quality marketing qualified leads that are primed and engaged, ready for your sales team to convert into customers. With regular reports and performance metrics, you’ll have complete visibility into the progress of your campaign, allowing for continuous monitoring and optimization.

Ultimately, the decision between insourcing and outsourcing should be based on a comprehensive cost versus value analysis, considering your company’s specific needs, budgets, available resources, and long-term growth strategies. As the Account Director at Emberson LeadGen, I am here to guide you through this process, leveraging my extensive knowledge and experience in creating a continuous flow of leads for technology businesses. Together, we can make an informed decision that will drive your business growth and success.

Contact me today to unlock the full potential of your lead generation campaign and find out how Emberson LeadGen can help you create a continuous flow of engaged sales leads that will accelerate your business.


I’d fight to keep Emberson LeadGen on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don’t have the bandwidth, you need to reach out and get help from someone who’s knowledgeable in that area.”

Christine Roy, Senior Marketing Communications Specialist, Sensia.