Taste of Bath – Emberson Synergy

Case studies

Results

Prospecting strategy
Immediate and expert marketing team from Emberson operational from day 1, saving $140k in salaries
Database
An expansive database of hyper-targeted and relevant local businesses
Results
Over 150 event attendees
Target
20 immediate meetings from targeted campaign
All

Taste of Bath

The Taste of New Business

Summary

How we helped a new venture launch their artisanal hampers to a highly captivated audience.

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Inspiration

As a new venture, Taste of Bath recognised the need for an impactful marketing campaign to hit the ground running. They came to us to develop a launch campaign and drive sales of their hampers to businesses in Bath. With their ethos being to showcase Bath’s outstanding food and drink artisan creators, they are passionate about championing small, independent producers and connecting them with the right customers and businesses.


Solution

As with all of our clients, one of our first steps was to organise an in-depth workshop with Taste of Bath to understand their offering. We wanted to determine what sets them apart from their competition and promote their points of difference to generate more effective results. Following this, we developed creative concepts and a hook for the launch campaign, ‘Lifting the lid on Bath’s best kept secret’. Using persona-based research, we combed through data to find and target the most relevant Bath business owners and leaders and added them to the newly created database, sending them targeted email campaigns. Identifying the right people and targeting them with the right offer proved very successful, as the networking launch event was a hive of buzz and activity with a room full of engaged local business owners enthusiastic to learn more about Taste of Bath.

[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

Helen Rich, Managing Director at Taste of Bath

Case Studies

Discover the stories behind the stats.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

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“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

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“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

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"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

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[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

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"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

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“It’s very clear what Emberson Synergy’s differentiators are: flexibility value for money, trust, responsiveness, and, above all, quality. Their ability to analyse information and activity and turn them into actionable insights is extremely valuable to us and they’re a joy to work with.”

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“Without these campaigns I couldn’t have got TexturePrint in front of so many councils and specifiers. I have a schedule of meetings in my diary and a scheme underway as a direct result of the campaigns.”

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"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

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