When SLB and Rockwell Automation wanted to form a joint venture, they came to Emberson to create, build and launch a new brand for their new entity, Sensia. The aim of the joint venture was to solve the oil and gas industry’s digitalisation and automation challenges by bringing together the market leaders in oilfield services and process automation. But no-one had heard of this new entity and nor did the newly formed, very small Sensia internal marketing team have the time to implement the campaigns to generate marketing qualified leads (MQLs).
Emberson Synergy were appointed to find the right people for Sensia to target, through our in-depth account-based research methods. Our sister company Emberson Marketing creates the content enabling Sensia to differentiate and attract attention. Emberson Synergy orchestrates the content through email and social campaigns, engaging and sustaining the interest of the right people, whilst constantly listening and understanding the prospects’ behaviour and reporting the results and insights for constant improvement. The MQLs are passed to sales enabling them to make more deals faster, exploring and closing the lead opportunities.
Christine Roy, Senior Marketing Communications Specialist, Sensia
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