Sensia – Emberson Synergy

Case studies

Results

Prospecting strategy
Emberson operational from day 1, saving $140K in salaries
Worldwide reach
Custom-made database is driving sales to $330.7M in 5 years
Database
4000 prospects reached within 12 months, 18 months ahead of schedule
Target
Sales surpassed in year 1 by 50%
All

Sensia

Continuous service = continuous Leadflow™

Summary

Learn how we helped a new joint venture with no brand identity grow a custom-made database driving sales to $330.7M in 5 years.

Heard enough? Get in touch

Inspiration

When SLB and Rockwell Automation wanted to form a joint venture, they came to Emberson to create, build and launch a new brand for their new entity, Sensia. The aim of the joint venture was to solve the oil and gas industry’s digitalisation and automation challenges by bringing together the market leaders in oilfield services and process automation. But no-one had heard of this new entity and nor did the newly formed, very small Sensia internal marketing team have the time to implement the campaigns to generate marketing qualified leads (MQLs).


Solution

Emberson Synergy were appointed to find the right people for Sensia to target, through our in-depth account-based research methods. Our sister company Emberson Marketing creates the content enabling Sensia to differentiate and attract attention. Emberson Synergy orchestrates the content through email and social campaigns, engaging and sustaining the interest of the right people, whilst constantly listening and understanding the prospects’ behaviour and reporting the results and insights for constant improvement. The MQLs are passed to sales enabling them to make more deals faster, exploring and closing the lead opportunities.

"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

Christine Roy, Senior Marketing Communications Specialist, Sensia

Case Studies

Discover the stories behind the stats.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

Discover more

“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

Discover more

“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

Discover more

"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

Discover more

[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

Discover more

"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

Discover more

“It’s very clear what Emberson Synergy’s differentiators are: flexibility value for money, trust, responsiveness, and, above all, quality. Their ability to analyse information and activity and turn them into actionable insights is extremely valuable to us and they’re a joy to work with.”

Discover more

“Without these campaigns I couldn’t have got TexturePrint in front of so many councils and specifiers. I have a schedule of meetings in my diary and a scheme underway as a direct result of the campaigns.”

Discover more

"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

Discover more