When Steve Williams joined Newpark – the world’s leading focused fluids company – in February 2020 to head up the sales & marketing function, he faced an immediate challenge. The bulk of the marketing budget was usually apportioned to advertising and shows, but in the midst of the pandemic, shows were cancelled. He recognised the need to pivot to digital lead generation –
however he lacked the time and resource to do the work effectively in-house. Steve came to us because he’d been impressed by our work in the past, and because of our existing credibility and name recognition internally due to our work for Cleansorb, a company Newpark had recently acquired.
We got to work providing the resources Newpark needed – providing our LeadFlow service and raising Newpark’s profile in its key market sectors. Off the back of our email and social media campaigns, we filter and analyse raw data that comes in and translate it into actionable insights his sales team can use. This is followed up by a depth of service and level of creativity that our experienced team provide that is expensive to replicate in- house. Our work attracts attention across the business, with regular positive feedback from senior management regarding our monthly email newsletters. Overall, Newpark has plans to scale up its
marketing and they’re keen for us to continue to play a critical role – providing an extra pair of hands, but also specialist skill in providing valuable, clean data and engaged sales leads the company needs to achieve its commercial goals.
Steve Williams, Vice President Sales & Marketing at Newpark
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