Nagano – Emberson Synergy

Case studies

Results

Prospecting strategy
Emberson operational from day 1, saving $140K in salaries.
Database
Over 2k email addresses in the first year
Results
400 engaged leads delivered post-BAUMA
Target
166 potential sales; nearly 300 total enquiries
All

Nagano

A Successful Market Launch

Summary

How we helped Nagano go from zero visibility in the European market to over 400 engaged leads and 166 potential sales.

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Inspiration

When Nagano, Japan’s industry-leading producer of powered aerial access equipment within the construction sector, wanted to expand into the European market, they came to Emberson Synergy to make it happen with the best results. They had already built a reputation in Asia for world-class design and manufacture, but needed to communicate this experience within Europe. The objective was to make significant sales at its inaugural showing at BAUMA, Munich’s international construction industry event.


Solution

Recognising the need for a fresh approach that was tailored to the market, we developed a suite of new collateral including a new website, brochures, product sheets and stationery and promoted Nagano’s local dealer partnerships. Using our persona-based marketing techniques, we identified and homed in on key people in Nagano’s target European markets, generating a growing database of contacts for monthly email campaigns and directing prospects to the new website. Regular posting of thought leadership content on social media connected decision markers and also led to around 200 monthly site visits.

"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

Steve North, European Sales Consultant at Nagano

Case Studies

Discover the stories behind the stats.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

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“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

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“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

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"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

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[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

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"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

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“It’s very clear what Emberson Synergy’s differentiators are: flexibility value for money, trust, responsiveness, and, above all, quality. Their ability to analyse information and activity and turn them into actionable insights is extremely valuable to us and they’re a joy to work with.”

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“Without these campaigns I couldn’t have got TexturePrint in front of so many councils and specifiers. I have a schedule of meetings in my diary and a scheme underway as a direct result of the campaigns.”

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"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

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