Fueltrax – Emberson Synergy

Case studies

Results

Prospecting strategy
Emberson operational from day 1, saving $140K in salaries
Database
50% of data replaced with new qualified leads
Results
181% lead increase in database over 2 years
Target
Approx. 1k engaged prospects generated
All

Fueltrax

Significant Lead Growth

Summary

How we helped FUELTRAX to maintain their market leading position.

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Inspiration

When FUELTRAX wanted to develop a brand & marketing strategy to keep them firmly at number one, they came to us for our expertise in prospecting, engagement and lead qualification. FUELTRAX is a market leader in the marine industry for electronic fuel management systems with a reputation for quality delivery, so they expected high quality leads. The aim was to keep in touch with existing clients and develop new relationships with targeted prospects and potential employees.


Solution

Before deploying our specialist persona-based research to identify new leads with very specific job roles across remote areas of the globe, we first cleaned FUELTRAX’s existing database to ensure all leads were active, qualified and GDPR-compliant. Once we were satisfied with the data, we sent out strategic, targeted email campaigns to the live database every month, with the aim to drive site traffic and build brand recognition. Our analytical tools, human intuition and experience allowed us to identify valuable new leads, enabling the sales team to quickly employ key intelligence to elevate their conversations with engaged prospects.

"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

Victoria Cantu, Director Business Development/Marketing Director at FUELTRAX

Case Studies

Discover the stories behind the stats.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

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“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

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“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

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"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

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[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

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"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

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“It’s very clear what Emberson Synergy’s differentiators are: flexibility value for money, trust, responsiveness, and, above all, quality. Their ability to analyse information and activity and turn them into actionable insights is extremely valuable to us and they’re a joy to work with.”

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“Without these campaigns I couldn’t have got TexturePrint in front of so many councils and specifiers. I have a schedule of meetings in my diary and a scheme underway as a direct result of the campaigns.”

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"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

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