Cleansorb – Emberson Synergy

Case studies

Results

Prospecting strategy
Emberson operational from day 1, saving $140K in salaries
Sales performance
10-fold increase in sales
Database
Database maintained at greater than 90% accuracy
Target
13k relevant contacts mailed once per month
All

Cleansorb

A supercharged sales pipeline

Summary

How we helped Cleansorb expand their customer base to 13k contacts and a 10-fold increase in sales

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Inspiration

Cleansorb is a UK-based innovative reservoir chemistry company, specialising in benign, low hazard and non-corrosive in-situ clean-up and stimulation fluids. In their next phase of marketing, they wanted to engage new regional strategic partners, customers and influencers by raising brand awareness and visibility of its premium clean-up and stimulation treatments worldwide.


Solution

To help Cleansorb meet its objectives, we provide a managed lead generation service that consists of regular email campaigns along, supporting their ongoing LinkedIn activity by engaging with key individuals, and publishing news and thought leadership articles. By monitoring behaviour from the email campaigns and social media activity and validating it with website traffic to determine online behavioural history for each prospect, we’re able to identify the most engaged leads. These are sent to the sales manager first thing every day, which gives them the confidence to reach out to a sufficiently warmed up prospect who is interested in their offer.

“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

Ian McKay, Co-Founder/Director at Cleansorb

Case Studies

Discover the stories behind the stats.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

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“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

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“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

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"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

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[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

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"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

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“It’s very clear what Emberson Synergy’s differentiators are: flexibility value for money, trust, responsiveness, and, above all, quality. Their ability to analyse information and activity and turn them into actionable insights is extremely valuable to us and they’re a joy to work with.”

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“Without these campaigns I couldn’t have got TexturePrint in front of so many councils and specifiers. I have a schedule of meetings in my diary and a scheme underway as a direct result of the campaigns.”

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"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

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