Böcker – Emberson Synergy

Case studies

Results

Prospecting strategy
Emberson operational from day 1, saving $140K in salaries
Sales Target
100% annual sales target achieved in first 6 months
Sales success
£270k order in first eight weeks covered annual lead generation costs six times over
Campaign Target
350 target number of visitors achieved to event stands
All

Böcker

A successful launch into a brand new market

Summary

How we helped Böcker expand their reach into the UK with two events that led to 100% of their annual sales target being achieved in the first 6 months.

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Inspiration

When Böcker, an innovative and market-leading crane company based in Germany, wanted to broaden their reach into the UK, they came to us to achieve that growth. Their launch campaign centred on inviting prospects to two open days: a ‘BöckerFest’ and a stand at the Vertikal Days Exhibition, with a goal to have 350 visitors spread over the two events.


Solution

We agreed the business and event objectives with the Böcker team and immediately started by researching prospects to invite to the two events. The short timeframe between launching the company and enticing them to attend the events presented a challenge. However, given our expertise with quality lead research, creative campaigns that inspired action, as well as daily lead
intelligence, the sales team received the most qualified and engaged leads. We developed, designed and built the campaign hooks and created an online booking page. The UK Sales Manager received daily lead insight and reporting to monitor the progress of the campaigns.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

Alan Peck, UK Sales Manager at Böcker

Case Studies

Discover the stories behind the stats.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

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“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

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“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

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"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

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[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

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"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

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“It’s very clear what Emberson Synergy’s differentiators are: flexibility value for money, trust, responsiveness, and, above all, quality. Their ability to analyse information and activity and turn them into actionable insights is extremely valuable to us and they’re a joy to work with.”

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“Without these campaigns I couldn’t have got TexturePrint in front of so many councils and specifiers. I have a schedule of meetings in my diary and a scheme underway as a direct result of the campaigns.”

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"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

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