When Böcker, an innovative and market-leading crane company based in Germany, wanted to broaden their reach into the UK, they came to us to achieve that growth. Their launch campaign centred on inviting prospects to two open days: a ‘BöckerFest’ and a stand at the Vertikal Days Exhibition, with a goal to have 350 visitors spread over the two events.
We agreed the business and event objectives with the Böcker team and immediately started by researching prospects to invite to the two events. The short timeframe between launching the company and enticing them to attend the events presented a challenge. However, given our expertise with quality lead research, creative campaigns that inspired action, as well as daily lead
intelligence, the sales team received the most qualified and engaged leads. We developed, designed and built the campaign hooks and created an online booking page. The UK Sales Manager received daily lead insight and reporting to monitor the progress of the campaigns.
Alan Peck, UK Sales Manager at Böcker
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