BiSN – Emberson Synergy

Case studies

Results

Prospecting strategy
Emberson operational from day 1, saving $140K in salaries
Results
46% increase in web traffic in the last 6 months
Database
6k prospects researched & added to database in 10 months
Target
95.5% average email delivery rate for campaigns
All

BiSN

Rapid fire leads & industry awareness

Summary

How we helped BiSN communicate their eco-friendly point of difference within the competitive energy industry to generate 6k prospects in 10 months.

Heard enough? Get in touch

Inspiration

BiSN produce revolutionary Performance Barrier Technologies in the form of gas-tight seals that provide a safe and natural barrier when plugging inactive oil wells. Utilising bismuth alloy minimises the overall carbon footprint by being more eco-friendly due to being recyclable and having low-toxicity – therefore posing much less of a risk to human health and the environment. Its strength also means it can last around 3000 years, ensuring that wells are plugged to the highest and safest
standard to prevent the leak of harmful hydro-carbons.

They needed to generate enquiries and leads to grow their business, but they also faced the challenge of building their brand and generating reputational awareness within the energy industry. They needed to effectively communicate their offering and message: that being more sustainable within oil & gas was not only possible but also better for a client’s bottom line by removing the ongoing need to re-plug wells at great cost.

BiSN came to us because outsourcing was the most cost-effective and timely solution to produce rapid results compared to hiring all the new team members to produce the high-quality work required to achieve their objectives.


Solution

We provided a comprehensive outsourced lead generation and brand building solution to BiSN. Using specialised persona-based research, we built a bespoke database that consisted of the relevant decision-makers within the right companies to target, as well as keeping it up-to-date. Our email and social media campaigns generated consistent website views, which we consistently monitored and passed onto the BiSN team along with lead insights to aid in closing a sale.

“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

Colin Wooler, Global Head of Marketing at BiSN

Case Studies

Discover the stories behind the stats.

“I just received a fantastic order as a direct result of your campaign! My client that I’d not dealt with for some years advised me that he was looking for some new equipment and your email landed at just the right time, prompting him to get in touch."

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“This is the shortest awareness to enquiry window I’ve ever seen. Emberson Synergy have been in the industry a while so they saved us time because they knew exactly what to do. The impression of us out there in the industry is that we’re everywhere. It’s been a very positive experience. It gave us everything we needed and accelerated our progress."

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“Emberson has never lost sight of the mission of increasing the visibility of our product, facilitating discussion and expanding our customer base.”

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"The sales team have known exactly what their prospect is engaging with, enabling them to start an elevated conversation, resulting in appointments, demonstrations and sales.”

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[The Monday after the launch event]: “I can’t get around the new business meetings quickly enough!”

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"Emberson Synergy campaigns, database and social media work is so important. Without it I would have a comparatively small network of contacts and far less sales leads.”

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“It’s very clear what Emberson Synergy’s differentiators are: flexibility value for money, trust, responsiveness, and, above all, quality. Their ability to analyse information and activity and turn them into actionable insights is extremely valuable to us and they’re a joy to work with.”

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“Without these campaigns I couldn’t have got TexturePrint in front of so many councils and specifiers. I have a schedule of meetings in my diary and a scheme underway as a direct result of the campaigns.”

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"I'd fight to keep Emberson on the team. Brand awareness and lead generation are such important parts of the marketing function. If you don't have the bandwidth, you need to reach out and get help from the experts."

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