Inspiration

BiSN produce revolutionary Performance Barrier Technologies in the form of gas-tight seals that provide a safe and natural barrier when plugging inactive oil wells. Utilising bismuth alloy minimises the overall carbon footprint by being more eco-friendly due to being recyclable and having low-toxicity – therefore posing much less of a risk to human health and the environment. Its strength also means it can last around 3000 years, ensuring that wells are plugged to the highest and safest standard to prevent the leak of harmful hydro-carbons.

They needed to generate enquiries and leads to grow their business, but they also faced the challenge of building their brand and generating reputational awareness within the energy industry. They needed to effectively communicate their offering and message: that being more sustainable within oil & gas was not only possible but also better for a client’s bottom line by removing the ongoing need to re-plug wells at great cost.

BiSN came to us because outsourcing was the most cost-effective and timely solution to produce rapid results compared to hiring all the new team members to produce the high-quality work required to achieve their objectives.

Solution

We provided a comprehensive outsourced lead generation and brand building solution to BiSN. Using specialised persona-based research, we built a bespoke database that consisted of the relevant decision-makers within the right companies to target, as well as keeping it up-to-date. Our email and social media campaigns generated consistent website views, which we consistently monitored and passed onto the BiSN team along with lead insights to aid in closing a sale.